The Top 10 Social Media Sites and Platforms
The rankings on our list are based on the number of Monthly Active Users (MAUs).
Facebook has quite 2.27 billion active monthly users, which makes it your favorite choice. With the Facebook Ads Manager, you’ll create ads that target users based on factors such as age, location, gender, relationship status, level of education, interests, job title, purchase behavior, device usage, etc. Facebook also allows you to make Custom Audiences from the list of phone numbers or email addresses that you’ve collected to reach the current customers. you’ll also use Facebook Pixel to target the customers who have visited your website. A Facebook business page may be a must for each company, but make sure that you update your page regularly.
Twitter has a mean of 186 million daily active users. it’s a fast-paced platform, and lots of users visit it to get new information. It makes it an honest marketing platform for companies that publish original content regularly. Twitter also makes it easy for its users to share links to new blog posts and pages, and if you are doing it regularly, you’ll send users directly to your new content. If you develop the habit of sharing useful and informative content from other sources, you’ll create your reputation as an authority in your industry.
LinkedIn is understood as the primary social networking site for professionals. You can use it to update your customers on your business, recruit new team members, and connect with industry partners. Since it’s a knowledgeable network, it makes the simplest choice for B2B social media marketing. According to Forbes, it is the finest platform for generating leads, and 46% of social media traffic that comes from business-to-business companies’ websites is generated by it.
Instagram is owned by Facebook, and it boasts quite a million monthly active users. It’s similar to advertising options on Facebook. Instagram may be a visual platform that allows you to showcase the personality of your business. It’s not a text-heavy platform, and it doesn’t allow links within posts. The great thing is that you have access to several tools that you can use to improve the creative experience of your audience. Instagram is the best platform for your business if you need to reach your customers through photos and videos. you’ll post photos of your products in use and ask your followers to do the same.
Instagram hashtags are also a great way for marketers to reach a wider audience, and this audience is often expanded further through Instagram stories or the Instagram Live Video feature. Additionally, Instagram offers company owners advertising alternatives that may be accessed through Facebook.
YouTube has over 2 billion registered users. It’s the best social media platform for highlighting the company culture and creating tutorials and demonstrations. If your company is capable of making its own content, YouTube is often a great platform for connecting to users. Aside from the views that you get directly on the platform, you’ll also use YouTube to host videos to be embedded on your site. Visual content is an efficient way of engaging site visitors. It gives you a reason to make an account on YouTube.
A social media platform for sharing products, Pinterest has over 400 million active monthly users. If you’ve got an eCommerce business, Pinterest may be a MUST for you. 87% of pinners have purchased an item due to Pinterest. you’ll upload individual photos alongside short descriptions and links to the product page. Pinterest also features a built-in shopping feature that makes it easier for businesses to promote their products on their site.
The marketer can use rich pins to offer context to a product, article, recipe, and app pins, and use their advertising options to succeed in more users. It gives marketers a simple way of directing traffic to their product pages and connecting with potential customers.
Reddit has 430 million monthly active users. It’s a good platform for audience or content reach and interacting with niche audiences. Reddit provides users with similar interests with a platform where they can share ideas. The users can share links, and content, or ask questions on topic groups referred to as “subreddits.” The great thing is that there are subreddits for nearly any topic.
Marketers can use Reddit as a search tool to know what their audience is talking about and then create content based on that. aside from research, Reddit provides its users with advertising options to assist them to get their businesses in front of interested users.
Snapchat has quite 238 million daily active users. it’s a good platform for sending real-time updates and promoting events. Snapchat allows its users to post photos and videos that remain active on the platform for twenty-four hours. It makes it good for businesses that require to promote timely events, like product launches or a conference.
It also allows marketers to make custom, branded geotags to market events in particular locations during a particular period. Snapchat may be a well-known platform for an audience that skews younger, making it the simplest platform to target college students.
Tumblr may be a microblogging platform that does not perfectly fit in the list of social media platforms, but it’s a site to assist you to reach a target audience aged between 16 and 34 years. it’s 507.2 million registered blogs. The youngest demography of all social media platforms is found on Tumblr, and its users are incredibly engaged. However, if you’re not conversant with the platform, it is often challenging for you to market your brand on it.
The TikTok social media platform has 689 million monthly active users from across the globe. it’s a good platform to help you give users a peek behind your business scenes and take part in viral trends. Short videos can be shared by users for a variety of reasons. These short videos are often viral dances, quick tutorials, and comedic kits. aside from sharing videos about your business.