Search Engine Optimization (SEO) is a digital marketing technique that helps you view your website on search engine results pages (SERPs). It consists of technical, on-page, and off-page components. This includes adjusting and optimizing the functionality, content, and content promotion of your website to be ranked high in SERP. SEO services are search engine optimization services aimed at increasing website visibility and, ultimately, organic search traffic. These are often provided by agents or freelancers who are experts in all aspects of SEO.
SEO optimizes visibility on the internet. This means that the more people you visit your website, the greater your online traffic will be and the more likely you are to offer your product or service to more people.